May 11, 2009

Micro Jenisys, Inc. Revamps City Theatre Web Site

Ft. Lauderdale, FL –  City Theatre is the home of "America’s Short Play Festival" – the signature Summer Shorts Festival and a host of innovative outreach programs including the Short Cuts Tour, Shorts for Kids Festival, KidShorts mentoring program and Festival Series of play readings. With a growing reputation for artistic excellence, the company has a strong following with thousands who celebrate this popular festival as the official kick-off of the summer season and "the COOL thing to do on a HOT summer night".

With just over 6 weeks turnaround time before the launch of their 2009 season, Micro Jenisys, Inc. was able to completely redesign their web site www.citytheatre.com demonstrating that the City Theatre is not a typical theatre company – it’s “Theatre You Can Wear Shorts To”.

A not-for-profit theatre professional company founded in 1996, City Theatre brings over 100 of the region and nation’s finest artists together annually. The season highlight - Summer Shorts - is one of the few festivals nationally devoted to World or Florida Premieres of "shorts", original comedies and dramas running 3 - 20 minutes each. The company also has an artistic alliance with one of the nation’s most prestigious regional theatres, the Actors Theatre of Louisville. As co-sponsors of the National Ten-Minute Play Contest, City Theatre and ATL receive over 1,200 annual submissions for consideration for the Summer Shorts and Humana Festivals.

“We needed a Wow! site on a not so Wow! budget,” said Stephanie Norman, City Theatre, executive director. “I had worked with Micro Jenisys on another project I am involved in and was so impressed by their creativity, attention to detail and work ethic that I knew they would be up to this enormous challenge, and they did not disappoint!”

The homepage was designed and constructed as a theatre-beach-playground for users to interact with, transforming the City Theatre’s original and traditional design to something up-tempo, lively and fun, depicting their brand 100%.

“This project was a lot of fun to work on as it was a full-on team effort,” said Jennifer Anastasi, Micro Jenisys, Inc CEO. “There was so much room for us to be creative. Observing the site’s budget while still maintaining the wow factor our client wanted, we integrated heavy animation on the homepage, while ensuring that the content was presented in a creative yet organized manner so that users had plenty of opportunities to buy tickets or make a donation to City Theatre. These two take actions were critical to the success of the site.”

Established in 1997, Micro Jenisys, Inc. provides expert custom web site and graphic design services. For more information visit www.microjenisys.com.

Go back to Our News.