Effective Email Campaigns

Reaching out to loyal clients, consumers, resources and target audiences on a regular basis is an important way to keep your business or organization “top of mind” with your audience. Here’s how you can get started on an email campaign program:

Create an email template, matching the graphics to your brand and website

• Create more than one template for the different types of email marketing communications you send out. You may have different templates in place for your newsletter, events invitations, coupons and promotions, press releases, etc.
• Select and embed images and craft coupons in advance so those campaigns are ready to go when scheduled date hits.
• Write some catchy content.

Plan your campaigns based on your customer’s needs and wants.

Here are some ideas on how to determine the schedule and content for your E-Mail Campaign:

• Follow the Calendar Year - holidays, seasons and buying cycles.
• Do you have new product or services to promote? Clearance sales, volunteer opportunities, special announcements?
• Get a head start by designing messages in advance.

Are you asking yourself if you really need to go through all of this trouble?
The answer is – Only if you want the best results!

If you want to reach your audience, you have to find a way to grab their attention and cut through the clutter, just e-mailing them simple note is probably not going to be enough to grab their attention.

Let’s use this example – which what would you be more likely to read, respond to or click through to a website?

Getting an email that said:

Happy New Year! Pink Hibiscus is excited to announce the launch of our new online boutique.Please visit us at www.pinkhibiscus.com and browse through our store!Thanks!

Or an e-mail that said and said and looked like this:

That’s the difference between a ho-hum e-mail and an professional, polished email campaign!

We hope you enjoyed our first MJU Training Tips and Tricks.  Remember, MJ can
design e-mail templates for you and assist you with crafting the perfect message.

- The MJ team

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