Is a Facebook Fan Page Right For You?

Facebook fan pages aren’t just for large corporations interested in getting involved in social
media. Small businesses, entrepreneurs, freelancers and other professionals can benefit from
having a fan page on Facebook.A Facebook fan page is a free public profile that lets you share your products, services and
related information with other Facebook users. They give you a way to dialog and receive
feedback from your fans. It’s also a great way to boost your SEO rankings since it is one of
the most popular sites on the Internet.

Sample Facebook Fan Pages

How do Fan Pages Work?

Through your Facebook fan page, you can send updates to your fans about new products,
services or special events. It also allows you to easily upload photos and videos pertaining to
your business. Every time someone becomes a fan, comments, clicks the “like” link, or shares
a post, it shows up in their news feed for all of their friends to see. This feature can drive
significant traffic to your web site as your fan base grows.  It also offers you a totally
independent way to interact with potential customers.

Customizing a Facebook Fan Page

While fan pages are restricted with certain parameters, there are ways to personalize some
elements. Micro Jenisys can certainly assist you in personalizing your fan page so it effectively
represents your business.

Fan Page Setup Tips:

• Upload a logo or photo with a web address at the bottom. It won’t be clickable, but fans
  can see where to go if they want to visit your web site.
• Fill out your info page completely. Be sure to include things like your web address,
  company overview and products. You may have to get a little creative here as you try to
  work with Facebook’s parameters. For example, you can list links to pages on your web site,
  your newsletter signup form, other social media, or whatever you want.
• Create a landing page. By using FBML, which is Facebook’s version of HTML, you can create
  a more customized landing page instead of sending people to your wall. This landing page
  can contain your overall marketing message. This is where Micro Jenisys can really help you
  set your fan page apart from your competitors. The Verizon Facebook landing page is a
  good example of this.
• Use your tabs. If you think of a Facebook page as a secondary web site for your business,
  you’ll realize that the tabs at the top of the page are similar to a regular web site’s main
  navigation. You can customize those tabs to suit your needs.
• Post regularly and often. The same rules apply to Facebook as any other social media. It’s all
  about content and consistent interaction. Posting something every few weeks is not enough.
  To really maximize its effectiveness, you need to post meaningful information every day or
  even several times a day to make sure you’re showing up in the news feeds of your fans. Your
  posts can be links to your blog, product announcements, questions, news items, special event
  details, or anything your fans would be interested in.

– The MJ team

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