Spring Cleaning Tips Does Your Web Site Need Some Spring Cleaning? Reaching out to your clients, consumers, resources and target audiences on a regular basis is an important way to keep your business or organization “top of mind” with them. Your web site can serve as a very useful and effective communication tool, especially once you've made the initial investment and have your site up and running. But only if you keep it updated and maintained. Top 3 Reasons to Keep Your Web Site Updated #1 – New, current material added regularly keeps visitors coming back to see what's new. Some sites are constantly updated due to the nature of the business – but every site should regularly feature new content, text, graphics or images. Some options to keep your site fresh include news headlines, online advertisements, product promotions, discussion boards, etc. Don’t make the mistake of limiting your web to a static presentation. #2 – Web sites should evolve to meet the changing needs of your users, as well as allow for new technologies and browsers. You may determine that adding a search tool, automated forms, a mailing list database would be great additions to your site. Perhaps you’ve noticed better ways to organize your content to improve the usability of your site. Once you site is complete, doesn’t mean it’s done! # 3 – Last, but not least, the success of your web site depends on whether or not people can find it. Search engines are constantly changing the way they rank and display sites. Web crawlers like to see new content and your site may suffer in the rankings if they do not see new activity on your site. We hope you enjoyed this MJU Training Tips and Tricks. Remember, MJ can provide quick and affordable site maintenance for you. We are just a phone call or e-mail away! - The MJ team
|
